DITA Eyewear has been a partner of Gill Opticians since landing on the shores of Europe from U.S.A. DITA is a brand that has built its reputation as one of the most desirable glasses brands through its limited edition designs and its dedication to craftsmanship and quality. DITA is handmade in Japan by mastercraftsmen with each frame taking up to 6 months to build. You can’t literally see the teams of designers, research and development, or the number of months it took to make a pair of DITA frames but you will always feel its presence when you hold it in your hands. This is why DITA’s design and manufacturing standards are regarded as the benchmark by which all other luxury eyewear brands are judged.
Founded in 1995, DITA reinvented eyewear by transcending its conventions, creating a discreet luxury product ranging from bold character frames to new interpretations of timeless shapes through innovative technology. With over 20 years in design and partners at the highest levels of manufacturing, DITA’s expertise is unparalleled, earning a coveted reputation as a true leader in optical innovation. DITA has had the unique pleasure of serving the world’s most discerning clientele, challenging the old guard, and forging singular relationships within culture, style, sport, and entertainment; affirming the brands position as individual as the product it creates.